How Basis made 13 hires with Paraform to build AI for accounting

Basis is building AI agents for accounting, tax, and audit workflows - an industry that is both foundational and under increasing pressure.

As accounting work becomes more complex and the profession faces mounting talent shortages, Basis is building systems that help accountants move faster and operate more efficiently.

Since launching in 2023, the company has grown rapidly, recently raising a $100 million Series B at a $1.15B valuation, and expanding to around 90 employees.

Challenge: Scaling a high-talent-bar company from the earliest days

Ben Katzberg, Basis’s Head of Talent, was one of Paraform’s earliest hires for the company.

“I was found on Paraform, so without Paraform, I wouldn’t be here. So I can thank Paraform personally.”

When Ben joined, Basis had just raised its Series A and was still extremely early. He was employee 15, joining at a moment when the company needed to scale quickly without compromising on talent quality.

“So they brought me in because I have 20 years of experience recruiting engineers for startups, for FinTech companies, for AI companies, and they wanted to hire really the best in the industry.”

Basis and its founders were clear about the kind of people they wanted to bring in:

• high-agency individuals with strong ownership
• intellectual curiosity
• extremely collaborative mindset

That bar stayed consistent even as the company grew.

The challenge was how to keep hiring enough great people while preserving the culture and talent that make the company what it is today.

Solution: Scaling the team during hypergrowth

After joining Basis through Paraform, Ben continued to use Paraform as he built the team.

From the start, Ben saw Paraform as more than just another sourcing tool - but a way to quickly access high-quality candidates, especially for hard-to-fill roles.

“Paraform is an excellent partner in helping us find candidates that we otherwise wouldn't have found on our own."

As Basis expanded its hiring efforts, Paraform consistently delivered strong candidates and quickly became one of the team’s most effective sources of talent.

Paraform allowed Basis to increase hiring volume without lowering its standards or bringing on unnecessary headcount.

“The quality has remained the same today as it was earlier on. If anything, the quality has gotten better because we’ve learned more about each other.”

Results: 13 hires through Paraform during a breakout year

Basis has used Paraform to make 13 hires across multiple parts of the company, from engineering to recruiting to operations, during one of the most important growth periods in its history.

Those hires have directly improved Basis’s ability to ship new products faster and deliver better outcomes for customers.

After Basis raised its Series B, the company leaned on Paraform to capitalize on increasing demand, expanding the number of roles on the platform.

Basis currently has 10+ active searches live with Paraform, spanning technical product, engineering leadership, product design, recruiting, accounting, and communications.

Paraform wasn’t just part of building the early team. It became a core accelerant for Basis’s talent strategy as the company entered its next phase of growth.

“Paraform has increased the number of recruiters, the access to recruiters and the access to candidates that we otherwise wouldn't have seen.”