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August 20, 2024

How Luis Pedemonte Placed a Head of Marketing in 3 Weeks with Paraform

For Luis, the path to recruiting was an unexpected one. After graduating from Virginia Tech's business school, he began working as a financial analyst for the Navy. But the role soon left him wishing for more human interaction.

"I was bored” Luis acknowledged. “I wanted a job where I could interact with people instead of just crunching numbers behind a computer screen all day long."

Discovering a new purpose

Luis's entry into the recruiting field came through a chance conversation with a recruiter friend from school. Despite having no prior experience or knowledge of the field, Luis was intrigued by the prospect of working closely with people and helping them achieve their career goals.

"I had no idea what recruiting was, but I liked how it allowed me to work closely with people and make a real difference in their careers." Luis says.

The Paraform Advantage

20 years later, Luis is a seasoned recruiter specializing in hiring for executive roles. When a former coworker introduced him to Paraform, Luis dove in headfirst, eager to test the platform's potential. But what happened next surprised even him.

Within three weeks of using Paraform, Luis achieved his first successful placement — a Head of Marketing at Keeper, a Y-Combinator backed startup. This rapid success was a testament not only to Luis's talent for recruiting, but also to the power of Paraform's innovative features.

What Luis loves about Paraform:

  • The streamlined and transparent recruiting process.
  • One comprehensive platform for managing candidates and communications across the entire recruiting pipeline.
  • Direct access to hiring managers and their specific requirements.

Luis attributed his success on Paraform to three main features:

  1. Paraform's detailed role information gave Luis a quick understanding of what hiring managers were looking for. In addition to role requirements, hiring managers can share onboarding calls and message recruiters directly on the platform, making it easier for Luis to assess whether he could find suitable candidates in a reasonable timeframe.

  2. The platform's "schedule call" button simplified direct communication with clients, allowing Luis to build stronger relationships with hiring managers. This is especially important when recruiting for executive roles, where a candidate will be working closely with CEOs and founders. For the Keeper role, being able to ping Ben (their CEO) directly made it easier for Luis to facilitate negotiations between both parties and get an offer signed.

  3. Paraform's 10-day ownership policy for candidate submissions protected Luis's efforts, ensuring he received credit for his hard work. (If recruiters reach out to a candidate for a role, they have “ownership” of that candidate for ten days. This avoids multiple recruiters contacting the same candidate and making them feel overwhelmed.)

"As a recruiter, I don’t like wasting time – not mine, not the client’s, and not the candidate’s. Paraform understands the need to speed up the recruiting process. Its innovative features have been a game-changer for me."



Energized by his early win, Luis has equally ambitious goals for the future. He aims to achieve 1-2 placements per month on Paraform by continuously strengthening his candidate pipeline.

The platform's emphasis on speedy process management, direct and human communication, and ownership supports Luis's hands-on approach to recruiting.

“After 20+ years in this field, I'm excited to see what else I can accomplish with this platform supporting me.”