How Paraform empowers UK recruiters to break into US startups
TL;DR: For UK-based recruiter Cam Farmer, Paraform has opened doors to top U.S. startups, delivering fast client responses and trusted logos that make his hiring process faster and more productive. Now, he spends less time waiting and more time placing candidates in companies that matter.
Cam Farmer is writing the playbook for startup hiring. And he’s crushing it.
Early on, Cam fell in love with the idea of building connections and facilitating career moves. His journey took him from on-site agency roles to the trenches of COVID-era contingency hiring for the NHS, where he juggled 80 hires at once (yes, 80 🙂). So not exactly the traditional startup recruiter trajectory.
Until he joined Wave Mobile Money. He helped overhaul the company’s interview process and fell in love with startups. “I want to be the right-hand man for these companies,” Cam says. He’s not kidding—he’s taken startups under his wing, helping them build their teams and navigate the tricky waters of hiring top talent.
Enter Paraform.
Cam wasn’t exactly looking for a platform like Paraform, but when it popped up during his sourcing on LinkedIn, he was intrigued by the logo. “I clicked, and then I was hooked,” he recalls.
“The Paraform team reached out to me within 20 minutes after I applied. That level of responsiveness? Unheard of.”
Since then, Paraform has become a key part of his recruitment toolkit, especially as he focuses on U.S. startups while being based in the UK (cue long nights and 3 a.m. calls to California).
“I love how fast everything moves on Paraform,” Cam says.
Paraform’s smooth process means he's not chasing clients, waiting weeks for responses, or playing phone tag. They know he's serious, and they match that commitment.
“The transparency and feedback loops between me and hiring managers have been a game-changer. If I was working independently, I’d be waiting ages for feedback. Here, I get it within a day.”
Instead of spending days or weeks on follow-ups, Cam gets feedback and decisions in a day or less, which makes an enormous difference in his workflow (as well as for the clients looking to hire).
Unlocking a new market across the Atlantic
A laser focus on startup recruiting, where finding the perfect fit is both an art and a science. It’s not for the faint-hearted, though. “It’s harder, no doubt about it,” he admits. “You’re competing with the big dogs—Amazon, Facebook, you name it. And startups? They can feel risky to candidates.”
But Cam thrives on that challenge. He doesn’t just recruit—he partners with startups to sharpen their hiring game. Paraform lets him work strategically, not just reactively. He gets the insights and candidate feedback he needs to adapt quickly, something he wouldn’t have in a traditional recruiting setup.
The platform has become part of his daily rhythm, keeping him stocked with top candidates and tools to stay ahead.
As he grows Cabana, his startup-focused agency, Cam looks to the future with excitement. He’s got a few team members already on board (including a university student who balances AI studies with recruitment) and is gearing up for more hires. And he’s excited about how Paraform can help him scale.
“When I look at the clients Paraform is bringing in—companies like Palantir and Ramp—I know this is just the beginning,” Cam says with a grin. “There’s a touch of magic happening here.”
(Ahem, we agree. 😎)
Paraform unlocks doors for him (and plenty other UK recruiters) that previously weren't within reach.
"It’s one thing to find clients; it’s another to have a client list that speaks for itself," is something we hear repeatedly from recruiters on Paraform.
With Cam’s track record, it’s only a matter of time before that magic turns into more placements, more hires, and more success stories.
Ready to start recruiting and earning?
Apply to join Paraform today!