Email Sequences

Help automate your email outreach to candidates by creating sequences on Paraform.

Creating a sequence

Visit the sequences page to create a sequence. To create one, you must have your Gmail inbox connected. Visit the settings page to enable this integration and read this article for more information.

Sequence Overview

• You can view an overview of the statistics of your sequence here.
• Also, you can start/pause the sequence and edit the name and the role it's connected to.

Sequence Setup

• In the setup section you can choose multiple connected Gmail inboxes that you want emails to come from. If multiple are selected, emails will be sent to candidates from all selected inboxes.
• You can also pick the start date and days to send, as well as the time window and daily sending limit.

Schedule

• This section is where you can configure the steps, email copy, and wait times for your sequence.
• The maximum number of steps is 5.
• You can add tokens to each step's content to customize the email for each candidate.
• If a candidate replies, the next steps will not be sent out.

Leads

This is where you can view candidates that you have added to your sequence. You can add the candidates you've sourced from your CRM or from our sourcing tool.

• You can edit the email for each lead by clicking on their email field.
• We have an email finder with a limited amount of credits per month to bulk retrieve emails for candidates in your sequence.

Breakdown

• The breakdown section lets you see a more detailed breakdown of the emails queued, sent, and number of replies per sequence step.
• You can also click into a breakdown step to see a preview of the email template that will be sent out.

Inbox

• The inbox shows a list of all sequence emails sent to candidates as well as any replies that have synced from your Gmail inbox.
• Clicking on an email in the inbox will open the whole thread in a modal.